There are of course many moving parts that serve to make up a coherent marketing strategy, with that said we will focus on some key points that one may make use of in order to go on and firm up any existing business development plans and to serve as a foundation for creating new plans. One of the first things that need to happen is for the company in question which is providing the marketplace with goods and services to get really clear when it comes to the marketing messages that is wishes to put out into the marketplace.
This will all come back to have an impact of the brand of the company - it is important to note that this will dovetail directly into the channel to marketing business strategy that the company decides upon which in turn has a direct impact on the amount of leads that the company generates which leads on to people entering into the marketing funnel which goes on to directly correlate with product and service sales and that of course makes up the revenues of the company in question.
So what are the main Components of a Good Marketing Strategy that SMEs, solo preneurs, Small business owners, work from home experts, marketing professionals and corporates need to put their attention on ? It is suggested that putting time into developing ...
- Channel Marketing
- Brand Equity
- Category Marketing
- Market Segmentation
- Ideal Client Profiling
- Pricing Strategies
In terms of the above mentioned category marketing - this is a good place to start when the company is seen to be struggling when it comes to determine the pricing structure of the ranges of goods that they have decided to offer up into the marketplace. Any reputable marketing strategy business development consultant will be able to make the appropriate marketplace analysis the, map this into any digital marketing activity and then come up with where on the ladder the company will decide to place its goods and services in terms of the price that it will be sold at and the length of the sales cycle.
In terms of considering how the company is going to develop its brand within the chosen marketing category, the graphic above provides and overview of the core components of growing a strong brand that any company can use to focus on.