As the title of this piece refers to, chatbot marketing strategy testing is vital for both the pre and post launch of the digital marketing campaign. The business development personnel in conjunction with the full service digital marketing agency will need to do most of the business testing before the launch of the application, but the application will have to be tested afterwards as well. It should be obvious that the chatbot marketing agency will go about testing a new chatbot before it is launched on the company domain or website - this is why working with such a company makes sense as they will do things in the correct manner. Our aim here is to provide you with guidance on the kind of tests that may be carried out by the business and marketing strategy consultant, and when they will need to perform them. First, we will discuss testing prior to getting the chatbot launched :-
General Tests to Perform : It is best to start off with some general tests for the customer support or marketing messenger chatbot. Here you will check to see that your chatbot is able to provide the right responses to broad user questions. If the chatbot fails this test then there is little point progressing to more advanced tests. As part of your general testing, you need to look at the conversation flow of your chatbot. We also recommend that you fully test any greeting or welcome messages that you have setup. If the user experiences a poor greeting, then they are very unlikely to continue.
Specific Product Testing : After the chatbot has passed the general testing stage it will be time to move on to testing it with specific products and product support instances. This only applies if you are using a chatbot to promote your products and services (you should certainly be doing this). Users are going to misspell your products and services so you need to help your chatbot by providing misspellings. It is more than possible that a user is looking for a particular product and they do not know the name of it so think about ways that they could describe it. If the company has worked with a management strategy consultant has lots of products then there could be all manner of ways that a user may describe an item. At the design stage, you need to think this through and assist the bot by providing different keywords and phrases. The company as well as the designers of the chatbot should do the testing. It is best to utilise individuals that were not involved in the chatbot setup.
Specific Product Testing : After the chatbot has passed the general testing stage it will be time to move on to testing it with specific products and product support instances. This only applies if you are using a chatbot to promote your products and services (you should certainly be doing this). Users are going to misspell your products and services so you need to help your chatbot by providing misspellings. It is more than possible that a user is looking for a particular product and they do not know the name of it so think about ways that they could describe it. If the company has worked with a management strategy consultant has lots of products then there could be all manner of ways that a user may describe an item. At the design stage, you need to think this through and assist the bot by providing different keywords and phrases. The company as well as the designers of the chatbot should do the testing. It is best to utilise individuals that were not involved in the chatbot setup.
Intent Of The Conversation : How well does the chatbot understand the intent of a user request? The best chatbot technology with artificial intelligence should be reasonably good at this but you need to test it. Even the best designed and planned chatbots can fall down here. Subject your chatbot to a barrage of tests looking for incorrect responses to user intent. You also need to keep an eye out for default feedback here where your chatbot is unable to understand what the user wants.
Post Launch Split Testing : When your chatbot marketing agency designed application has been live for a while management can perform some split testing otherwise known as A/B testing. Here the company will set up alternative ways for the chatbot to respond to the user and measure which provided the best results. It is best to start with the greeting stage. Often alternative greetings and welcome messages are setup to see how users respond to this. If more users decide to interact with the digital marketing agency's campaigns that are based on the alternative message then you can make a permanent switch to this. Use the data analysed with the marketing strategy consultant gathered from clients to perform more market research and split testing.re to edit.