Search Engine Marketing is at the forefront of how so many companies bring in fresh business leads why ? well it is simply because this is the method that so many new customers choose when they are looking to determine which products or services that they wish to purchase for their needs. In line with those searches that take places within Google each day we see that along with being ranked within the search engines, it is those Google Customer Business Reviews that have been left by previous happy [this is what business owners strive for] customers that will serve to bring in new leads, customers as well as revenues.
At times customers choose to vent off by leaving negative reviews [as we will consider later so many companies do not have a google customer reviews platform in place within their daily operations] that show up within Google and this one bad experience is left for display for all of the world to see. When we consider the amount of happy customers that any company has as compared to the few bad experiences that clients suffer [this may be down to a member of staff having a bad day - or in fact the bad review may be left and the issue actually was with the customer !] it is down to the failing of the company in question, due to lack of systems and processes in place which enable them to collect customer reviews why more positive glowing five star reviews are not there being displayed within Google for all of the world to see.
So we mentioned that most companies in fact do not have a google reviews system or platform in place in order to as a matter of process collect google reviews from customers and as a consequence - the vast majority of companies out there leave it to chance that their satisfied customers will go ahead and leave positive comments on google for the service that they have received. So it is down to the question of how to get more google business reviews that marketing professionals need to address as they look to broaden the reach of the company and increase the strength of the brand or brands that the company is seen to represent.
So given that most companies will have an idea that they need to get more google customer reviews in place that will be prominently displayed for all of the world to see; so how do they go about achieving the desired objective ? One way is to train customer service staff to ask customers [after they have received quality service] to go to google and to leave some positive comments. This would be a great start but as with so many things in this technologically connected world in which we live today it would make a lot of sense to use internet enabled devices - in other words use the customers mobile phones as a vehicle for collecting and publishing google customer reviews - in order to accomplish this most businesses may not have the resources necessary to go out and purchase such as a system and so may opt to work with a full service digital marketing agency that would be able to assist them in this endeavour.
In this way the specialist business development company would be able to effectively incorporate search engine and social media marketing principles in line with the collection of the said google business reviews and bind this with sharing across the internet to achieve the overall top level marketing strategy objective of the company in question.