Repurpose Content
Business Marketing And Promotion
This strategic approach which can be advised by a management consultant for business is indeed a subtle but major difference to what other companies are doing. One additional tactic that can be executed is when the business development personnel talk about upcoming articles and content pieces that may be coming up in the next weeks - this can be put strategically at the end of each article.
Repetition
Companies are able to even mention within their articles that the content resources or other social media channels are resources that will be continually updated on a continuous basis and in that manner companies will find that various prospects will tend to bookmark the content and return to it.
In summarising words, it is time for companies to stop randomly publishing articles and posting links, rather executing strategic business development marketing strategy planning with a long term perspective is the way to go. With this thought process each content marketing piece should be viewed as a core component within a digital marketing projects and the time put into carefully planning the business development marketing strategy via the internet will be sure to pay off in terms of customer retention and revenue generation.